RAD

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We had the opportunity to help Realtime Adventure Data from the very beginning with their brand and it’s implementation. The challenge was accenting the modern, technological, data-driven side of their business and marrying that with the outdoorsy, backcountry skiing setting that this brand was going to be showcased in. With that in mind, we used simple shapes and clean lines to give them a very modern icon, wordmark and logo that gave us a direction to take their web experience as well. Future proof, mobile friendly, and in line with their brand, we gave them a site that really allows their backcountry photos to shine.

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