We all know it’s vital, but just like checking the oil, we tend to not think about getting it done until the engine quits running.
With our MARKETING MAP-OUT you’ll be given your very own keys to a customized marketing road-map, built to take you from stop-and-go to the open road. We’ll work with you to make sure you know which key is which and — most importantly — which doors each one opens. During our six-month venture, we’ll help you discover the ins-and-outs of your marketing direction and give voice to your MARKETING ANTHEM.
Ready? Let’s get started on your marketing road-trip today.
Planning the Route — Road-trip 101.
Take stock of your current company identity; the strengths and the shortcomings
How to research your target audience
Defining your perfect customer — The difference between kicking the tires and getting your customer to light the fires
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Kicking those tires. Lighting those fires.
Time to find your company’s “True Voice”
Content creation — How to score big using social media, blogs, and other channels
The Three Es: The mystery behind good content
Data and numbers: You know… the stuff no one likes, but everyone needs
"If I had asked my customers what they wanted, they would have said a faster horse."
Re-capping the Map.
You’ve got a solid plan, now how to put it to it’s best use
One-on-one with Pith Works Marketing Pros on how to plan for the long-haul
"I love being sold to."
Our road-trip is over and you’re feeling good. But, you still think you could use some additional advice. No need to stop at the pump.
Sign up for our MARKETING MAP-OUT by November 15th and receive three 30-minute coaching calls with the Pith Works Marketing Pros to answer any questions you didn’t know you’d have.