Website design is an ever-changing concept. What’s in today is out tomorrow. What’s hot tomorrow may have been hot a few years ago. Who knows? The challenge is staying relevant in your visitor’s eyes. Their experience could make or break your bottom line. How do you stay on the cutting edge?
In the world of web design, finding a forward-thinking agency can be difficult. Many are happy making “more of the same” when it comes to trendy websites. Today’s mobile heavy users need a site that’s much different than sites built even just 5 years ago. To translate a brand identity into a mobile-friendly website is the focus of many branding agencies working today. How do you combine the right amount of text with images and video to fully engage the visitor? With engagement, should come increased conversions. At least we hope!
One great way to get outside the box, is by encouraging more collaboration. In this Webflow article, the author points out that “better collaboration between designers, and between designers and developers” brings improvements and fresh ideas. This will help alleviate situations that lead to groupthink. Simply put, groupthink is the arch enemy of creativity. When you’re constantly surrounded by the same people with the same old ideas, you get the same old output!
Be sure to work with a web design agency that puts creativity first! Developers and designers working together to find the best experience for your end-user. Look at your website and then look at your competition. Are they leading the way, or are you? Regardless of the answer, it’s time to act. If they’re leading the way, it’s time to get busy. If you’re leading the way, don’t fall asleep at the wheel. There’s an old saying that goes something like “you can be on the right track and still get run over”. Keep your website fresh and your visitors engaged. Your bottom line will thank you!