If you think it may be time to update that 1990’s website you’ve dragged kicking and screaming into the 21st century, I recommend you ask yourself a quick question before you hire a designer…”what’s my site’s purpose?” In other words, what do you want people to do when they find your site? A well designed site from a professional web development company can help you build a site that’s not only beautiful and contemporary, but will help you reach your business goals at the same time. Perhaps your business will benefit from large background images that contain relevant information that capture the visitor’s imagination! Maybe a background video will do a better job of connecting to your potential customer. People love watching videos…there’s no denying that fact! Online content video receives more than 50 billion monthly views. Read more about our insatiable appetite for video on clickz.com. Another factor to consider is your business’s brand. How will that be conveyed through your new site? Check out our recent blog post on branding…I think you’ll find it valuable! Jeff Bezos from Amazon said “Your brand is what people say about you when you’re not in the room.” Does your current site align with your brand? Or at least what you think it is? Finally, one of the most important considerations, if not THE most important, is how your site looks on mobile devices. In a 2015 article on searchengineland.com, Google said “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” If you’re not using a professional web design firm, you’re taking a chance with your business’s future.