WTA/SAP – Singapore

Case Study

Game, Set, and Match!

Funnel33 approached us with a need for an interactive exhibit design for the Women’s Tennis Association finals in Singapore. This project posed some unique UI and UX challenges, due to the nature of the free-standing exhibit, consisting of five 84” 4k touchscreen kiosk and 4X3 monitor interactive wall.

Taking into consideration the obvious physical UX implications of this format, the designs also had to reflect the respective branding, and visual engagement required by the end clients, represented by a joint partnership between SAP and the WTA. Our end product was a clean, modern user experience, with rich visually-appealing UI, entertaining and engaging data visualization, as well as a strongly-presented branded look that seamlessly encompasses the overall interface.