What is my “Brand” and how do I know if it’s good?

POSTED: Jul 14, 2016

Most of us remember “that kid” in middle school that smelled really bad….or the girl with the bad “reputation”. Those kids both had brands…neither of which were good, but it’s what came to mind first when people mentioned them in casual conversation. It’s unfortunate! But, it also works the…

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Why SEO is Still Relevant

POSTED: Jul 14, 2016

Establishing an online brand is not easy! If you fail to maintain your established position, or fail to move up in the rankings, that brand becomes even more difficult to protect. Search Engine Optimization, aka SEO, takes a great website (visually appealing, contemporary in design, focused on conversion, etc.)…

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Marketing Sews the Seams

POSTED: Apr 15, 2015

There are a lot of analogies regarding today’s business environment like “silo” or “seamed” meaning that there are very distinct dividing lines between departments in a company. For example, the sales team does sales, IT works in IT and so on, but each department works for the greater company….

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How Google is redefining Search… Again

POSTED: Mar 6, 2015

In a not so shocking announcement, Google has decided to redefine search… Again. Google has released a new factor to their search engine, and how you rank. Basically it boils down to mobile usage. If your site is not up to what Google considers “relevant” then you lose the…

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Trader Joe’s: Arrgh! Boise – Are We There Yet?

POSTED: Feb 26, 2014

Like kids in the backseat of the car, snapping gum and bouncing in their seats, locals have been asking, “Are we there yet, Mom? Is this the year Boise becomes urban?”

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Creativity Takes Flight | Red Bull

POSTED: Jul 29, 2013

Although we are not cliff-jumping, sky-diving or motocross extremists; we are not masters of speed, flight, nor controlled-descent, we are in fact just a different breed of driven risk-takers. We are a creative agency.

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The First Step’s a Doozy!

POSTED: May 15, 2013

Alright, it’s no secret that Pith absolutely loves The Reef restaurant in Downtown Boise; we tweet, facebook and blog about them constantly because, well, they are amazing!

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Boise: Growing & Changing

POSTED: May 14, 2013

As we all know, the landscape of Boise has been changing over the last few years, and quite rapidly. We have seen the addition of several new buildings, said goodbye to several well known business in the area, and have welcomed many new ones. We are eagerly awaiting the…

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Three Weeks in Review

POSTED: May 9, 2013

The last three weeks have been quite the ride! Not only have we been busy in the office, but we have been busy outside as well. Over the last several weeks we have had the privilege to attended some awesome events! Among them, the 2013 ROCKIES – Venetian Masquerade…

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TYPOCHONDRIA

POSTED: May 7, 2013

TYPOCHONDRIA  was a portfolio review show for Boise State University Graphic Design students. The show was hosted at the Ester Simplot Performing Arts building – 9th Street on May 3rd. Eighteen students were featured in the main lobby. There was some great design work on display from the very…

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