Living in the “creative” world can be difficult. It’s hard to force creativity…it’s either there or it’s not. As a creative, branding agency, we can’t afford to let those roadblocks slow us down. As a business owner, neither can you! Here are a few ideas to help you get passed those creative roadblocks that kill productivity and slow growth!
As the title of this article suggests, it happens to us all. It’s OK. Nobody will be surprised by the fact that you’ve hit a block. The best creative minds in the world will occasionally draw a blank when trying to push the envelope. If you accept the fact that you’re blocked, you’ll save time and energy. Time and energy that you can redirect toward another project that needs your attention.
Try a Brainstorming Session!
Brainstorming can be extremely effective when it comes to generating ideas. The key to a good brainstorming session is to generate as many ideas as possible, regardless of how realistic they may seem at the time. One of our favorite techniques is group brainstorming. The folks at Inc.com agree with us! “Two is better than one when it comes to brainstorming sessions. When you start discussing ideas as a group, you’ll naturally feed off of each other and discover more things. This can be especially helpful for brainstormers such as artists who often do their work solo.” One effective method you may want to try is to give everyone a sticky pad and ask them to write down their ideas versus saying them out loud. This allows the quieter members of the group to be equally heard.
Hit the Street!
Not literally of course, but get outside and get some fresh air! It’s not the air that will help rekindle your creative spirit, but the new stimulus that you’ll encounter on your journey. If you walk through a busy downtown street, you’ll see hundreds, if not thousands, of marketing messages pushing all sorts of products and services. Maybe one of those will get you kick started. Walk into your local coffee shop and maybe you’ll overheard some chatter that will get you going again. Lifehack.org says, “Changing your scene can do wonders for overcoming creative blocks. Take your work outside, to a local cafe, to the beach, or wherever you can go that feels new and unusual as a working environment.”