Branding

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Your Brand is Tarnished! Now What?

POSTED: Feb 2, 2017

You’ve been in business for a while. Things have gone well. Suddenly you realize that your brand isn’t what you thought it was. As a matter of fact, it’s terrible and you didn’t even realize it. What do you do to repair your brand? Is there such a thing…

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Your Brand Matters

POSTED: Nov 23, 2016

The title seems obvious, but the truth of the matter is that not everyone in business realizes this. You may have read our earlier blog about defining your brand, but does that mean that you actually realize how important it is? Think about your own tendencies. Whom do you…

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4 Elements of Brand Building

POSTED: Oct 11, 2016

You’ve probably heard the word “brand” used many times over the years. Have you stopped to think about what goes into building a brand? In an earlier blog post, we asked the questions, “What is my brand?” and “how do I know if it’s good?” without really defining what…

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